I wrote this post after a meeting with Patch.com regional editor, Holly Edgell.  Great advice to give you an edge with Patch.com or any other media organization.  

When you shoot natural sound packages, the audio is as important as the video.  This article shows you how to shoot for sound.

How to get prepared for gathering info for natsound pkg.

This article describes the art of "chunking" information for the web.  Here is an example of chunking on MSNBC.

This article gives wonderful advice about web writing and spends time discussing broadcast writing and relation to web writing.

This site has great advice about headlines for the web.

This article gives excellent advice about what, how and when to link.